Pinterest is an ideal platform for sharing visual content and increasing the visibility of your products, articles or services. If you manage a blog, e-commerce site or any other type of regularly updated content, manually publishing your new content on Pinterest can become time-consuming. Fortunately, Pinterest allows you to automate the publication of Pins from your RSS feed.
In this article, we'll take you step-by-step through how to configure this feature.
Why use an RSS feed for Pinterest?
RSS (Really Simple Syndication) is a format that makes it easy to keep track of website updates. When you automate the publication of Pins from your RSS feed, you avoid repetitive tasks and save time. Every time new content is published on your site or blog, Pinterest automatically creates a Pin based on that content.
Benefits of RSS integration with Pinterest :
- Time saving No need to manually create each Pin.
- Automatic updates Every time a new article or product is published on your site, a Pin is created.
- Greater commitment A constant stream of new Pins can keep your audience engaged and attract new users.
Steps to automatically publish Pins via an RSS feed
Follow these simple steps to set up automatic publishing from your RSS feed:
1. Create a Pinterest Business account
To access the automatic publishing feature, you must first have a Pinterest business account. If you don't already have one, follow these steps:
- Go to Pinterest Business and create an account.
- Convert your personal account to a Business account if necessary.
2. Access Pinterest's self-publishing settings
- Log in to your Pinterest Business account.
- Click on the three-dot icon at top right, then select Parameters.
- In the left-hand column, select Advertising under parameter options.
- Scroll to the Self-publishing where you'll see the option to add an RSS feed.
3. Add your RSS feed
- Click on Add RSS feed.
- Enter the URL of your RSS feed in the field provided. You can usually find the URL of your RSS feed by adding "...".
/feed
"at the end of your blog's URL (example :https://votreblog.com/feed
). - Choose a table where Pins will be automatically published. If you don't already have a corresponding table, create one that matches the theme of your feed.
4. Set your publishing preferences
Pinterest allows you to customize the frequency and content of Pins published from your RSS feed :
- Publication frequency : Define how often Pinterest should check for and publish new content.
- Overview of the Pines Before Pins are published, you can preview titles and descriptions, allowing you to modify them if necessary.
- Item exclusion If you don't want certain items to be converted to Pins, you can deselect them manually.
5. Publish automatically
Once all preferences have been set, click on Activate to start automatic publishing. From now on, with each new publication on your blog or site, Pinterest will automatically create a Pin in the board you've selected.
6. Analyze the performance of your Pins
Once you've set up automatic publishing, it's essential to track the performance of your Pins to optimize your strategy. Pinterest offers analytics tools to measure your audience's engagement:
- Number of prints How many times your Pins have been seen.
- Clicks How many people clicked on the link in the Pin to access your site.
- Recordings The number of times users have saved your Pins in their tables.
This data lets you know which types of content resonate most with your audience, and adjust your RSS feed accordingly.
Solving common problems
If you encounter any problems during configuration or automatic publishing, here are some possible solutions:
- Check RSS feed URL Make sure your RSS feed URL is correct. You can test the link by pasting it into a web browser.
- Content not adapted to Pinterest : Make sure your content contains images and text that lend themselves well to Pinterest's visual platform.
- Publication deadlines : There may be a slight delay between the publication of your content and the creation of a Pin, so please be patient if your Pins don't appear immediately.
Conclusion
Automating the publication of your Pins via an RSS feed is a great way to save time and increase the visibility of your content on Pinterest. By following these simple steps, you can set up this feature and let Pinterest take care of distributing your content while you focus on other aspects of your marketing strategy.
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