All companies seek to implement effective strategies to gain visibility, capture consumers' attention and stay ahead of the competition. Among the approaches most commonly used in digital marketing are the unavoidable methods of Push and Sweater.
The strategy Push is to push a product or service to the consumer, while the Sweater aims to attract customers to the brand through a strong presence and relevant content.
These two strategies, although seemingly opposed, are in fact the same. complementary and together form a powerful lever for growing your business.
What is a Push strategy?
Visit Push marketing is based on proactively sending a promotional message to a target that is not necessarily looking for the product. The aim is to stimulate demandto capture attention and encourage rapid purchase.
Examples of Push actions :
- Advertising on social networks (Facebook Ads, Instagram Ads, YouTube Ads)
- Billboards, radio, television
- Cold-emailing / cold-call
- Free samples (e.g. perfumes)
- Direct sales or promotional events
- Product placement, influencer marketing
- Introductory promotions
💡 Emblematic example Tupperware, which built its success on home sales - a pure example of a push strategy.
What is a Pull strategy?
Definition
The strategy Pull marketing is based on create content or actions that attract consumers to the brand. In this case, it's the customer who, attracted by the added value or brand awareness, initiates the purchasing process.
Examples of Pull actions :
- Search Engine Optimization (SEO)
- High-value-added blog or video content
- Email marketing and personalized newsletters
- Search advertising (Google Ads - Search & Shopping)
- User experience (fluid, ergonomic website)
- Loyalty and remarketing strategies
💡 Good to know Pull: brands with strong brand awareness often rely on Pull to generate organic and sustainable conversions.
What are the differences between Push and Pull?
| Aspect | Push strategy | Pull strategy |
|---|---|---|
| Target | Non-active customer | Active or research customer |
| Main objective | Stimulating demand | Attract and convert |
| Temporality | Short-term results | Lasting results |
| Example | TV advertising, display, cold emailing | SEO, blog, search advertising |
| Ideal use | Product launch, unknown brand | Established reputation, loyalty |
Why combine the two: towards a hybrid Push & Pull strategy
An effective campaign does not rely on a single lever. The reality of the market requires mixed approach which alternates between Push and Pull actions to take advantage of the best of both worlds.
Case in point:
A young start-up :
- Launch a campaign Push (social networks, display advertising) to create awareness.
- Implements a strategy Sweater (SEO site, blog, remarketing) to maintain interest and convert.
This duo makes it possible to :
- Creating initial visibility
- Capturing attention and arousing curiosity
- Build loyalty and convert thanks to an optimized user experience
🧠 To remember: Push attracts attention, Pull transforms this attention into lasting commitment.
How can you apply the Push & Pull strategy to your business?
Steps to follow :
- Define your targets Who are your customers? What are their needs?
- Set precise objectives : Awareness, acquisition, conversion, loyalty?
- Adapt your channels :
- Push: social networks, display advertising, events
- Pull: SEO, content, email marketing, customer experience
- Analyze your results Track key indicators (traffic, conversion rate, cost per lead...)
- Adjust Test, optimize and intelligently combine the two levers.
Conclusion
It's not a question of choosing between Push or Sweaterbut from know how to combine them intelligently.
Visit Push marketing allows you to make your mark on the marketwhile the Pull marketing helps you anchor your brand permanently in the consumer's mind.
👉 A strategy well thought-out hybrid maximizes your chances of visibility, conversion and loyalty.
Start with pushthen attract... and sell better!
