Why the 3 pillars of SEO are essential for Google
June 18, 2025
The 3 pillars of SEO The 3 pillars of SEO are based on technique, content and authority. Together, they guarantee better
Our SEO agency offers customized strategies to optimize your site and achieve your growth objectives.
Our SEO agency can help you improve your online visibility, attract more customers and increase your sales. With customized, effective strategies, we propel your website to the top of Google search results.
✅ Write relevant, useful and well-structured content.
✅ Integrate strategic keywords without over-optimization.
✅ Update your articles regularly to stay relevant.
✅ Improve your site's loading speed.
✅ Ensure a clean, well-marked HTML structure (H1, H2, meta descriptions).
✅ Make your site mobile-friendly and secure (HTTPS).
✅ Get quality inbound links from reliable sites.
✅ Reinforce your credibility with mentions and citations.
✅ Avoid toxic links that could penalize your SEO.
✅ Offer fluid, intuitive navigation.
✅ Reduce your bounce rate by making your content attractive.
✅ Encourage interaction (comments, shares, clear CTAs).
Make a good first impression.
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An SEO (Search Engine Optimization) agency is a company specialized in optimizing websites to improve their visibility on search engines like Google. The main objective of an SEO agency is to increase a site's organic traffic, by improving its positioning in search results. It uses a variety of techniques, such as content optimization, site structure improvement, quality link acquisition and keyword analysis.
Doing SEO is essential because it allows you to attract a targeted audience without having to pay for advertising. Good SEO improves a company's credibility and online visibility, which can lead to more leads, sales or conversions. What's more, it offers a long-term return on investment, unlike paid advertising, which stops producing results once the budget is exhausted.
SEO is a long-term process, and results can take between 3 and 6 months to become visible. This depends on the competition in your field, the quality of your site and the efforts made to optimize the various aspects of SEO.
An SEO agency brings its expertise and professional tools to analyze and optimize your site effectively. While you can try to do SEO yourself, an SEO agency has the skills and experience to maximize your results quickly and avoid costly mistakes.
An SEO agency offers a range of services, including: keyword analysis, technical site optimization, content creation, tag and metadata optimization, acquisition of quality backlinks, and performance monitoring. Each service is designed to improve your search engine rankings and attract more visitors.
Yes, SEO is crucial because it allows your company to be visible on search engines. Most consumers conduct online research before making purchasing decisions. Good SEO helps you stand out in search results and attract qualified leads.
Yes, SEO is applicable to any type of site, whether it's an e-commerce site, a blog, a corporate site, or even a local service site. However, SEO strategies will be tailored to the specific needs of each type of site.
Local SEO involves optimizing your site for geographically targeted searches. This is essential for companies with a physical presence or offering services in a specific region. It enables your company to rank in Google's local results, which can generate more customers in your geographical area.
Yes, content is one of the pillars of SEO. Google values sites with relevant, original and quality content. By regularly publishing content that answers users' questions, you improve your chances of ranking higher in search results.
Although social signals are not a direct ranking factor, an active presence on social networks can drive traffic to your site and increase the visibility of your content. What's more, engagement on these platforms can indirectly affect your SEO.
SEO effectiveness can be measured through a number of key performance indicators (KPIs), such as keyword rankings, organic traffic, conversion rates and user engagement. Using tools such as Google Analytics and Google Search Console, you can track and evaluate the performance of your SEO strategy.
In Quebec, thousands of local businesses work hard every day to stand out from the crowd... but too few actually use the SEO (Search Engine Optimization) to achieve this. Yet, in a world where 90 % of service searches start on Google, the natural referencing is no longer an option: it's a necessity.
Too many Quebec companies underestimate SEO
Despite a strong entrepreneurial culture, many SMEs and self-employed workers in Quebec have yet to integrate SEO into their digital strategy. As a result, their websites are invisible to potential customers. Meanwhile, competitors - sometimes even from outside the province - are capturing local traffic.
Investing in local SEO means :
Be found by customers in your area looking for your services
Assert your presence in front of competitors outside Quebec
Reduce your advertising costs by relying on a sustainable organic traffic
Consolidate brand credibility in search results
Quebec consumers increasingly value buying local. But your company still needs to be visible. An SEO strategy well adapted to the Quebec market - with its linguistic, cultural and regional particularities - allows you toattract more customers without relying solely on paid advertising.
The 3 pillars of SEO The 3 pillars of SEO are based on technique, content and authority. Together, they guarantee better
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