What is Brotli/Gzip Compression?
Brotli and Gzip are compression algorithms that reduce file sizes transferred between server and browser.
SEO Impact
Compression reduces transfer time and improves Core Web Vitals.
Related Terms
What are Core Web Vitals?
Core Web Vitals are 3 Google metrics measuring the speed, responsiveness, and visual stability of a web page.
What is CLS (Cumulative Layout Shift)?
CLS measures a page's visual stability. A poor CLS means elements move around during loading.
What is LCP (Largest Contentful Paint)?
LCP measures the loading time of the largest visible element on a page. Target: under 2.5 seconds.
What is Page Loading Speed?
Loading speed measures the time needed to fully display a web page. It's a Google ranking factor.
What is Lazy Loading?
Lazy loading is a technique that delays loading images and videos until they're visible on screen.
What is Google Lighthouse?
Lighthouse is a Google tool that audits a web page's performance, accessibility, SEO, and best practices.