What is Search Intent?
Search intent is the real purpose behind a user's Google query (informational, transactional, navigational).
The 4 types of intent
- ●Informational: "What is SEO?" → Looking for an answer
- ●Navigational: "H1Site contact" → Looking for a specific site
- ●Transactional: "Buy SEO audit" → Ready to purchase
- ●Commercial: "Best SEO agency Quebec" → Comparing before buying
Why is it crucial?
If your content doesn't match search intent, Google won't rank it, even if it's perfectly optimized technically.
How to identify intent?
- ●Analyze current Google results for your keyword
- ●If Google shows blog articles → informational intent
- ●If Google shows product pages → transactional intent
SEO Impact
Alignment with search intent is the #1 ranking factor. No technical optimization can compensate for content that doesn't address the right intent.
Related Terms
What is E-E-A-T?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It's Google's framework for evaluating content quality.
What is Duplicate Content?
Duplicate content refers to identical or very similar text blocks appearing on multiple URLs, which hurts SEO.
What is a Long-Tail Keyword?
A long-tail keyword is a specific search phrase of 3+ words, less competitive but with better conversion rates.
What is a Featured Snippet?
A featured snippet is the direct answer displayed at the top of Google results, often called 'position zero'.
What is Thin Content?
Thin content refers to pages with very little useful text, which hurts Google ranking.
What is Keyword Density?
Keyword density is the percentage of times a keyword appears relative to total word count.