What is E-E-A-T?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It's Google's framework for evaluating content quality.
The 4 pillars
- ●Experience: Does the author have firsthand experience with the topic? (Added in 2022)
- ●Expertise: Does the author have the necessary knowledge?
- ●Authoritativeness: Are the author and site recognized in their field?
- ●Trustworthiness: Is the content and site reliable and secure?
How to improve E-E-A-T?
- ●Create detailed author pages
- ●Earn mentions and backlinks from authority sites
- ●Share personal experiences and case studies
- ●Maintain a secure site (HTTPS) with clear contact information
- ●Cite reliable sources
SEO Impact
E-E-A-T is particularly critical for YMYL sites (health, finance, legal). Google favors content created by credible authors with real experience.
Related Terms
What is Duplicate Content?
Duplicate content refers to identical or very similar text blocks appearing on multiple URLs, which hurts SEO.
What is a Long-Tail Keyword?
A long-tail keyword is a specific search phrase of 3+ words, less competitive but with better conversion rates.
What is a Featured Snippet?
A featured snippet is the direct answer displayed at the top of Google results, often called 'position zero'.
What is Search Intent?
Search intent is the real purpose behind a user's Google query (informational, transactional, navigational).
What is Thin Content?
Thin content refers to pages with very little useful text, which hurts Google ranking.
What is Keyword Density?
Keyword density is the percentage of times a keyword appears relative to total word count.