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Structured Data

What is Author Schema?

Author Schema is structured markup that identifies a content's author to strengthen E-E-A-T with Google.

Author Schema is a type of structured data (schema.org/Person) that identifies the author of an article or web page.

Why is it important?

  • E-E-A-T: Google evaluates the Experience, Expertise, Authoritativeness, and Trustworthiness of authors
  • Knowledge Panel: Can help display an author information panel in Google
  • Credibility: Associates content with a recognized authority in their field

JSON-LD Example

{

"@context": "https://schema.org",

"@type": "Article",

"author": {

"@type": "Person",

"name": "Sébastien Ross",

"url": "https://h1site.com",

"jobTitle": "SEO Expert"

}

}

SEO Impact

Author Schema strengthens E-E-A-T signals, particularly important for YMYL (Your Money Your Life) content.