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Structured Data

What is Schema.org?

Schema.org is the standardized vocabulary for structured data, recognized by Google, Bing, and Yahoo.

Schema.org is a collaborative initiative by Google, Bing, Yahoo, and Yandex providing a shared vocabulary for marking up structured data on the web.

Common types

  • Organization, LocalBusiness, Person
  • Article, BlogPosting, Product
  • FAQ, HowTo, Recipe
  • BreadcrumbList, Event, Review

SEO Impact

Schema.org is the foundation for rich snippets in Google. Without it, no rich results.