Structured Data
What is Schema Markup?
Schema markup is structured code (JSON-LD) added to your pages to help Google understand your content and display rich results.
Schema markup (or structured data) is a standardized vocabulary (schema.org) that describes your page content in a format search engines can understand.
Popular types
- ●LocalBusiness: Local business (address, hours, phone)
- ●Article: Blog articles
- ●Product: E-commerce products (price, availability, reviews)
- ●FAQ: Frequently asked questions
- ●BreadcrumbList: Breadcrumb navigation
- ●Organization: Company information
Rich results
Schema markup can generate "rich snippets" in Google: review stars, prices, expandable FAQs, etc. These visual elements significantly increase CTR.
Recommended format
Google recommends the JSON-LD format (JavaScript Object Notation for Linked Data) embedded in a