Social Media
What is the Open Graph Protocol?
Open Graph is a protocol created by Facebook that controls how your page appears when shared on social media.
The Open Graph Protocol is a set of meta tags created by Facebook (Meta) that controls how your page looks when shared on social media.
Essential tags
Supported platforms
- ●Facebook / Instagram
- ●Twitter/X (also uses its own Twitter Cards)
- ●WhatsApp, Telegram, Discord, Slack
Best practices
- ●Define OG tags on every page
- ●Create specific images for social sharing
- ●Test with Facebook Sharing Debugger
SEO Impact
While Open Graph doesn't directly affect Google ranking, good social sharing generates traffic, natural backlinks, and brand visibility.
Related Terms
What is OG:Title (Open Graph Title)?
The og:title is the Open Graph tag that defines the title displayed when your page is shared on social media.
What is OG:Description?
The og:description is the tag that defines the description displayed when your page is shared on social media.
What is OG:Image?
The og:image is the Open Graph tag that defines the image displayed when sharing your page on social media.