What is Bounce Rate?
Bounce rate is the percentage of visitors who leave your site after viewing only one page without interaction.
Typical bounce rates
- ●E-commerce sites: 20-45%
- ●Content/blog sites: 40-60%
- ●Landing pages: 60-90%
- ●Information sites: 40-60%
Good or bad?
A high bounce rate isn't always bad. For a blog article that completely answers a question, a bounce might mean the user found their answer.
How to reduce it?
- ●Improve loading speed
- ●Make content relevant to the search query
- ●Improve UX and navigation
- ●Add clear calls to action
- ●Use internal linking
SEO Impact
Google uses user engagement signals. An excessive bounce rate may indicate your content doesn't satisfy search intent.
Related Terms
What is CTR (Click-Through Rate)?
CTR is the percentage of people who click on your Google result compared to total impressions.
What is Google Search Console?
Google Search Console is a free Google tool that lets you monitor and optimize your site's presence in search results.
What is a SERP?
SERP stands for Search Engine Results Page. It's the results page displayed by Google after a search.
What is Google Analytics 4 (GA4)?
GA4 is the latest Google Analytics version, based on events rather than sessions.
What is Google Analytics?
Google Analytics is a web analytics platform used to measure traffic and user behavior on a site.
What is Bing Webmaster Tools?
Bing Webmaster Tools is an SEO measurement concept used to track visibility, traffic, or business impact.