What is CTR (Click-Through Rate)?
CTR is the percentage of people who click on your Google result compared to total impressions.
Formula
CTR = (Clicks ÷ Impressions) × 100
Average CTR by position
- ●Position 1: ~28-32%
- ●Position 2: ~15-17%
- ●Position 3: ~11%
- ●Positions 4-10: 2-8%
- ●Page 2+: < 1%
How to improve CTR?
- ●Optimize the title tag (catchy, with the keyword)
- ●Write a compelling meta description
- ●Use structured data for rich results
- ●Test different wording
- ●Add numbers and dates to the title
SEO Impact
A high CTR is a positive signal for Google. If your page at position 5 has a better CTR than position 3, Google might move you up.
Related Terms
What is Bounce Rate?
Bounce rate is the percentage of visitors who leave your site after viewing only one page without interaction.
What is Google Search Console?
Google Search Console is a free Google tool that lets you monitor and optimize your site's presence in search results.
What is a SERP?
SERP stands for Search Engine Results Page. It's the results page displayed by Google after a search.
What is Google Analytics 4 (GA4)?
GA4 is the latest Google Analytics version, based on events rather than sessions.
What is Google Analytics?
Google Analytics is a web analytics platform used to measure traffic and user behavior on a site.
What is Bing Webmaster Tools?
Bing Webmaster Tools is an SEO measurement concept used to track visibility, traffic, or business impact.