What is Anchor Text?
Anchor text is the clickable text of a hyperlink. Optimizing it helps Google understand the destination page's content.
Types of anchors
- ●Exact match: The exact keyword ("SEO agency Vaudreuil")
- ●Partial match: Contains a keyword variation ("our SEO service")
- ●Branded: The company name ("H1Site")
- ●Generic: "Click here", "Learn more"
- ●Naked URL: The URL itself ("https://h1site.com")
Best practices
- ●Vary anchor types for a natural profile
- ●Avoid over-optimization with too many exact-match anchors
- ●Use descriptive and relevant anchors
- ●Ensure the anchor describes the destination page well
SEO Impact
Anchor text helps Google understand the linked page's topic. A natural, diverse anchor profile strengthens your SEO without penalty risk.
Related Terms
What is a Backlink?
A backlink is a link from another website pointing to yours. It's one of the most important ranking factors in SEO.
What is Internal Linking?
Internal linking is the strategy of linking between pages on your own site to distribute authority and improve navigation.
What is Domain Authority (DA)?
Domain Authority is a 0-100 score (created by Moz) that predicts a site's ability to rank in Google.
What is the Nofollow Attribute?
The nofollow attribute tells Google not to transfer SEO authority ('link juice') through a link.
What are Backlinks?
Backlinks are links from other websites pointing to yours. It's one of the top 3 ranking factors.
What is an Orphan Page?
An orphan page is a page on your site with no internal links pointing to it.