What is Internal Linking?
Internal linking is the strategy of linking between pages on your own site to distribute authority and improve navigation.
Why is it important?
- ●Link juice distribution: Authority gained from backlinks spreads through internal links
- ●Crawling: Helps Google discover and understand your site structure
- ●User experience: Guides visitors to relevant content
- ●Hierarchy: Tells Google which pages are most important
Best practices
- ●Link content pages to service pages (and vice versa)
- ●Use descriptive anchor text (not "click here")
- ●Create thematic content clusters
- ●Ensure every important page is accessible within 3 clicks
SEO Impact
Good internal linking alone can significantly improve your ranking by distributing authority to your strategic pages.
Related Terms
What is a Backlink?
A backlink is a link from another website pointing to yours. It's one of the most important ranking factors in SEO.
What is Anchor Text?
Anchor text is the clickable text of a hyperlink. Optimizing it helps Google understand the destination page's content.
What is Domain Authority (DA)?
Domain Authority is a 0-100 score (created by Moz) that predicts a site's ability to rank in Google.
What is the Nofollow Attribute?
The nofollow attribute tells Google not to transfer SEO authority ('link juice') through a link.
What are Backlinks?
Backlinks are links from other websites pointing to yours. It's one of the top 3 ranking factors.
What is an Orphan Page?
An orphan page is a page on your site with no internal links pointing to it.