What is a Backlink?
A backlink is a link from another website pointing to yours. It's one of the most important ranking factors in SEO.
A backlink (inbound link or incoming link) is a hyperlink on an external website that points to a page on your site.
Why are they important?
- ●Vote of confidence: Each backlink is a "vote" for your content's quality
- ●Domain authority: The more quality backlinks you have, the more your site is considered authoritative
- ●Discovery: Search engines discover new pages by following links
Quality vs Quantity
A backlink from an authority site (e.g., major news outlets) is worth far more than 100 links from low-quality sites.
How to earn backlinks?
- ●Create exceptional content worth sharing
- ●Build partnerships with other local businesses
- ●Participate in professional directories
- ●Write guest articles on relevant blogs
SEO Impact
Backlinks remain one of Google's top 3 ranking factors. A strong link profile is essential for ranking on competitive keywords.
Related Terms
What is Internal Linking?
Internal linking is the strategy of linking between pages on your own site to distribute authority and improve navigation.
What is Anchor Text?
Anchor text is the clickable text of a hyperlink. Optimizing it helps Google understand the destination page's content.
What is Domain Authority (DA)?
Domain Authority is a 0-100 score (created by Moz) that predicts a site's ability to rank in Google.
What is the Nofollow Attribute?
The nofollow attribute tells Google not to transfer SEO authority ('link juice') through a link.
What are Backlinks?
Backlinks are links from other websites pointing to yours. It's one of the top 3 ranking factors.
What is an Orphan Page?
An orphan page is a page on your site with no internal links pointing to it.