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Analytics

What is Google Analytics 4 (GA4)?

GA4 is the latest Google Analytics version, based on events rather than sessions.

Google Analytics 4 (GA4) is Google's web analytics platform, replacing Universal Analytics.

What's new

  • Event-based model
  • Cross-platform analysis (web + app)
  • Built-in machine learning
  • Better privacy compliance

SEO Impact

GA4 provides engagement data needed to evaluate SEO performance.