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Technical SEO

What is Hreflang?

Hreflang is an HTML attribute that tells Google the language and region a page targets for multilingual sites.

Hreflang is an HTML attribute (
    ) that helps search engines understand which language and regional versions of your pages exist.

    Why is it essential?

  • Multilingual sites: Allows Google to serve the correct language version to users
  • Avoid duplicate content: Google understands that FR and EN pages are translations, not duplicates
  • Improve local ranking: French users see the FR version, English speakers see the EN version

Syntax

Common mistakes

  • Forgetting the x-default (the default version)
  • Non-reciprocal URLs (the FR page must point to EN and vice versa)
  • Using incorrect language codes
  • SEO Impact

    Hreflang is essential for any multilingual site in Quebec and Canada. Without it, Google might show the wrong version to your visitors.