What is a Meta Description?
The meta description is a short HTML summary that appears below the title in Google search results.
The meta description is an HTML tag () that provides a concise summary of a web page's content. It appears below the blue title in search engine results pages (SERPs).
Why is it important?
- ●Click-Through Rate (CTR): A good meta description encourages users to click on your result rather than a competitor's.
- ●Content preview: It gives users a clear idea of what they'll find on the page.
- ●Indirect signal: Although Google doesn't use it directly as a ranking factor, a high CTR can improve your positioning.
Best practices
- ●Length: Between 150 and 160 characters
- ●Primary keyword: Naturally include the target keyword
- ●Call to action: Use action verbs (Discover, Learn, Get)
- ●Uniqueness: Each page should have its own unique meta description
Example
Related Terms
What is a Robots.txt File?
The robots.txt file tells search engines which pages of your site they can or cannot crawl.
What is the Title Tag?
The title tag is the most important HTML element for SEO. It's the blue clickable title in Google.
What is a Canonical Tag?
The canonical tag tells Google which is the preferred version of a page when duplicate content exists.
What is Hreflang?
Hreflang is an HTML attribute that tells Google the language and region a page targets for multilingual sites.
What is X-Default Hreflang?
X-default is a special hreflang value that designates the default page for users whose language isn't specifically targeted.
What is an XML Sitemap?
An XML sitemap is a file that lists all important pages of your site to help Google discover them.