What is a 301 Redirect?
A 301 redirect is a permanent redirect that transfers SEO authority from the old URL to the new one.
A 301 redirect is an HTTP status code that indicates a page has been permanently moved to a new URL.
When to use it?
- ●Domain name change
- ●Site URL restructuring
- ●Merging two pages into one
- ●HTTP to HTTPS migration
- ●Deleting a page that has traffic
Difference 301 vs 302
- ●301 (permanent): Transfers ~90-99% of SEO "link juice"
- ●302 (temporary): Does not transfer SEO authority
Best practices
- ●Always use 301 for permanent moves
- ●Avoid redirect chains (A → B → C)
- ●Update internal links to the new URL
- ●Check in Google Search Console after implementation
SEO Impact
301 redirects preserve your SEO authority during URL changes. Without them, you lose all accumulated "link juice."
Related Terms
What is a Robots.txt File?
The robots.txt file tells search engines which pages of your site they can or cannot crawl.
What is a Meta Description?
The meta description is a short HTML summary that appears below the title in Google search results.
What is the Title Tag?
The title tag is the most important HTML element for SEO. It's the blue clickable title in Google.
What is a Canonical Tag?
The canonical tag tells Google which is the preferred version of a page when duplicate content exists.
What is Hreflang?
Hreflang is an HTML attribute that tells Google the language and region a page targets for multilingual sites.
What is X-Default Hreflang?
X-default is a special hreflang value that designates the default page for users whose language isn't specifically targeted.