What is 301 Redirect?
A 301 redirect is a permanent redirect from one URL to another.
A 301 redirect tells browsers and search engines that a page has permanently moved. It transfers most ranking signals from the old URL to the new one when implemented correctly.
SEO Impact
301 redirects protect rankings, backlinks, and user experience during migrations, URL changes, or content consolidation.
Example
Redirecting /old-page/ to /new-page/ with a 301 keeps users and bots on the right destination.
Related Terms
What is a Robots.txt File?
The robots.txt file tells search engines which pages of your site they can or cannot crawl.
What is a Meta Description?
The meta description is a short HTML summary that appears below the title in Google search results.
What is the Title Tag?
The title tag is the most important HTML element for SEO. It's the blue clickable title in Google.
What is a Canonical Tag?
The canonical tag tells Google which is the preferred version of a page when duplicate content exists.
What is Hreflang?
Hreflang is an HTML attribute that tells Google the language and region a page targets for multilingual sites.
What is X-Default Hreflang?
X-default is a special hreflang value that designates the default page for users whose language isn't specifically targeted.