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Local SEO

What is the Impact of Customer Reviews on SEO?

Customer reviews influence local ranking, CTR, and user trust.

Customer reviews are a major local ranking factor.

Factors that matter

  • Review quantity
  • Average rating (4.0+ recommended)
  • Review freshness
  • Owner responses
  • Keywords in reviews

SEO Impact

Reviews affect local ranking, SERP CTR, and generate rich snippets with stars.