What is NAP in Local SEO?
NAP stands for Name, Address, Phone Number. NAP consistency across all directories is crucial for local SEO.
Why is consistency crucial?
Google checks your NAP consistency across the web. If your address differs on Google Business Profile, Yellow Pages, and your website, Google loses trust.
Where to check your NAP?
- ●Your website (footer, contact page)
- ●Google Business Profile
- ●Yellow Pages / Canada 411
- ●Social media (Facebook, LinkedIn)
- ●Local and professional directories
- ●Yelp, TripAdvisor, etc.
Best practices
- ●Use exactly the same spelling everywhere
- ●Update all directories when you move
- ●Use the identical phone number format everywhere
- ●Include NAP in the LocalBusiness schema
SEO Impact
NAP consistency is one of the most important local ranking factors. Inconsistencies can cause you to lose positions in local searches.
Related Terms
What is Google Business Profile?
Google Business Profile (formerly Google My Business) is your free business listing that appears in Google Maps and local searches.
What is the Local Pack?
The local pack is the block of 3 local results with a map appearing in local Google searches.
What is the Impact of Customer Reviews on SEO?
Customer reviews influence local ranking, CTR, and user trust.
What is a Local Citation?
A local citation is any mention of your business (name, address, phone) on a third-party site.
What is Local SEO?
Local SEO is the process of improving visibility for searches tied to a location or service area.
What is Local Citation?
Local Citation is a local SEO concept used to improve visibility for location-based searches.