What is Local SEO?
Local SEO is the process of improving visibility for searches tied to a location or service area.
It focuses on ranking in localized organic results and map-based results for businesses serving a city, region, or nearby audience. It includes Google Business Profile, reviews, local pages, and citations.
SEO Impact
Local SEO drives calls, visits, and leads from people searching nearby for services and stores.
Example
A plumber optimizing for 'emergency plumber Montreal' is doing local SEO.
Related Terms
What is Google Business Profile?
Google Business Profile (formerly Google My Business) is your free business listing that appears in Google Maps and local searches.
What is NAP in Local SEO?
NAP stands for Name, Address, Phone Number. NAP consistency across all directories is crucial for local SEO.
What is the Local Pack?
The local pack is the block of 3 local results with a map appearing in local Google searches.
What is the Impact of Customer Reviews on SEO?
Customer reviews influence local ranking, CTR, and user trust.
What is a Local Citation?
A local citation is any mention of your business (name, address, phone) on a third-party site.
What is Local Citation?
Local Citation is a local SEO concept used to improve visibility for location-based searches.