What is a Content Hub (Topic Cluster)?
A content hub is a structure of pages organized around a central topic, linking a pillar page to supporting articles.
A content hub (or topic cluster) is a content architecture with a central pillar page linked to satellite articles.
Structure
- ●Pillar page: Long, comprehensive article on the main topic
- ●Satellite pages: Detailed articles on subtopics
- ●Internal linking: Bidirectional links between pillar and satellites
SEO Impact
Content hubs strengthen topical authority and improve ranking for competitive queries.
Related Terms
What is E-E-A-T?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It's Google's framework for evaluating content quality.
What is Duplicate Content?
Duplicate content refers to identical or very similar text blocks appearing on multiple URLs, which hurts SEO.
What is a Long-Tail Keyword?
A long-tail keyword is a specific search phrase of 3+ words, less competitive but with better conversion rates.
What is a Featured Snippet?
A featured snippet is the direct answer displayed at the top of Google results, often called 'position zero'.
What is Search Intent?
Search intent is the real purpose behind a user's Google query (informational, transactional, navigational).
What is Thin Content?
Thin content refers to pages with very little useful text, which hurts Google ranking.