What is Topical Authority?
Topical authority is a site's ability to be recognized as an expert on a specific topic by Google.
How to build it
- ●Create content clusters around a topic
- ●Cover all sub-questions
- ●Interlink articles
- ●Update regularly
SEO Impact
A site with strong topical authority ranks better for all keywords in its niche.
Related Terms
What is E-E-A-T?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It's Google's framework for evaluating content quality.
What is Duplicate Content?
Duplicate content refers to identical or very similar text blocks appearing on multiple URLs, which hurts SEO.
What is a Long-Tail Keyword?
A long-tail keyword is a specific search phrase of 3+ words, less competitive but with better conversion rates.
What is a Featured Snippet?
A featured snippet is the direct answer displayed at the top of Google results, often called 'position zero'.
What is Search Intent?
Search intent is the real purpose behind a user's Google query (informational, transactional, navigational).
What is Thin Content?
Thin content refers to pages with very little useful text, which hurts Google ranking.