What is a Breadcrumb?
A breadcrumb is a navigation element that shows the hierarchical path of the current page within the site.
A breadcrumb is a secondary navigation element that displays the hierarchical path from the homepage to the current page.
Example
Home > Services > SEO > SEO Audit
Advantages
- ●Navigation: Helps users understand where they are
- ●SEO: Google displays breadcrumbs in search results
- ●Internal linking: Creates natural internal links to parent pages
- ●Reduced bounce rate: Encourages site exploration
Implementation
Use BreadcrumbList Schema markup so Google displays it in SERPs:
{
"@type": "BreadcrumbList",
"itemListElement": [{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://h1site.com"
}]
}
SEO Impact
Breadcrumbs with schema markup improve Google display and make it easier for bots to explore your site.
Related Terms
What is a Robots.txt File?
The robots.txt file tells search engines which pages of your site they can or cannot crawl.
What is a Meta Description?
The meta description is a short HTML summary that appears below the title in Google search results.
What is the Title Tag?
The title tag is the most important HTML element for SEO. It's the blue clickable title in Google.
What is a Canonical Tag?
The canonical tag tells Google which is the preferred version of a page when duplicate content exists.
What is Hreflang?
Hreflang is an HTML attribute that tells Google the language and region a page targets for multilingual sites.
What is X-Default Hreflang?
X-default is a special hreflang value that designates the default page for users whose language isn't specifically targeted.