What is SEO?
SEO is the practice of improving a website so it can rank better in search engines and attract qualified organic traffic.
Search engine optimization combines technical improvements, content strategy, internal linking, authority building, and user experience work. Its goal is to help search engines crawl, understand, index, and trust your pages so they appear for the right queries.
SEO Impact
SEO helps a website earn long-term visibility, lower acquisition costs, and bring in visitors who are already searching for what the business offers.
Example
Improving page speed, rewriting titles, and adding internal links are all SEO actions.
Related Terms
What is a Robots.txt File?
The robots.txt file tells search engines which pages of your site they can or cannot crawl.
What is a Meta Description?
The meta description is a short HTML summary that appears below the title in Google search results.
What is the Title Tag?
The title tag is the most important HTML element for SEO. It's the blue clickable title in Google.
What is a Canonical Tag?
The canonical tag tells Google which is the preferred version of a page when duplicate content exists.
What is Hreflang?
Hreflang is an HTML attribute that tells Google the language and region a page targets for multilingual sites.
What is X-Default Hreflang?
X-default is a special hreflang value that designates the default page for users whose language isn't specifically targeted.