What is Structured Data?
Structured data is machine-readable information added to a page to describe its content more precisely.
Structured data labels entities and page elements in a consistent format so search engines can interpret content with less ambiguity. JSON-LD is the most common implementation method.
SEO Impact
It improves clarity for search engines and can support rich results or better AI understanding.
Example
Structured data can identify a page as a product, recipe, FAQ, or organization.
Related Terms
What is a Robots.txt File?
The robots.txt file tells search engines which pages of your site they can or cannot crawl.
What is a Meta Description?
The meta description is a short HTML summary that appears below the title in Google search results.
What is the Title Tag?
The title tag is the most important HTML element for SEO. It's the blue clickable title in Google.
What is a Canonical Tag?
The canonical tag tells Google which is the preferred version of a page when duplicate content exists.
What is Hreflang?
Hreflang is an HTML attribute that tells Google the language and region a page targets for multilingual sites.
What is X-Default Hreflang?
X-default is a special hreflang value that designates the default page for users whose language isn't specifically targeted.