What is Broken Link Building?
Broken Link Building is an off-page SEO concept related to authority, trust, or links from outside the site.
Broken Link Building is part of the off-page seo layer of SEO. It helps search engines or users interpret a page, a website structure, or a performance signal more clearly. In practice, teams review broken link building during audits, content planning, migrations, or ongoing optimization work.
SEO Impact
This affects authority, trust, and how much external credibility a page or domain can earn.
Example
Audit tools often review broken link building to evaluate authority or site structure.
Related Terms
What is a Backlink?
A backlink is a link from another website pointing to yours. It's one of the most important ranking factors in SEO.
What is Internal Linking?
Internal linking is the strategy of linking between pages on your own site to distribute authority and improve navigation.
What is Anchor Text?
Anchor text is the clickable text of a hyperlink. Optimizing it helps Google understand the destination page's content.
What is Domain Authority (DA)?
Domain Authority is a 0-100 score (created by Moz) that predicts a site's ability to rank in Google.
What is the Nofollow Attribute?
The nofollow attribute tells Google not to transfer SEO authority ('link juice') through a link.
What are Backlinks?
Backlinks are links from other websites pointing to yours. It's one of the top 3 ranking factors.