What is Impression Share?
Impression Share is an SEO measurement concept used to track visibility, traffic, or business impact.
Impression Share is part of the analytics & measurement layer of SEO. It helps search engines or users interpret a page, a website structure, or a performance signal more clearly. In practice, teams review impression share during audits, content planning, migrations, or ongoing optimization work.
SEO Impact
Tracking this metric or report helps teams prioritize actions and measure whether SEO work is paying off.
Example
Teams monitor impression share in dashboards to measure SEO performance over time.
Related Terms
What is CTR (Click-Through Rate)?
CTR is the percentage of people who click on your Google result compared to total impressions.
What is Bounce Rate?
Bounce rate is the percentage of visitors who leave your site after viewing only one page without interaction.
What is Google Search Console?
Google Search Console is a free Google tool that lets you monitor and optimize your site's presence in search results.
What is a SERP?
SERP stands for Search Engine Results Page. It's the results page displayed by Google after a search.
What is Google Analytics 4 (GA4)?
GA4 is the latest Google Analytics version, based on events rather than sessions.
What is Google Analytics?
Google Analytics is a web analytics platform used to measure traffic and user behavior on a site.