What is Keyword?
A keyword is a word or phrase that represents what users search for in engines like Google.
Keywords help connect content with demand. In modern SEO, they are not just exact-match phrases; they are signals of topic, intent, and semantic relevance.
SEO Impact
Choosing the right keywords helps you target the right audience with the right pages.
Example
'technical SEO audit' is a keyword phrase.
Related Terms
What is a Robots.txt File?
The robots.txt file tells search engines which pages of your site they can or cannot crawl.
What is a Meta Description?
The meta description is a short HTML summary that appears below the title in Google search results.
What is the Title Tag?
The title tag is the most important HTML element for SEO. It's the blue clickable title in Google.
What is a Canonical Tag?
The canonical tag tells Google which is the preferred version of a page when duplicate content exists.
What is Hreflang?
Hreflang is an HTML attribute that tells Google the language and region a page targets for multilingual sites.
What is X-Default Hreflang?
X-default is a special hreflang value that designates the default page for users whose language isn't specifically targeted.