What is Search Intent?
Search intent is the reason behind a user’s query.
Intent explains what the searcher actually wants to achieve, such as learning something, comparing options, finding a specific brand, or buying a product. Matching intent is one of the foundations of SEO.
SEO Impact
Pages that match intent are more likely to rank, satisfy users, and convert traffic effectively.
Example
The query 'buy office chair online' has transactional intent.
Related Terms
What is a Robots.txt File?
The robots.txt file tells search engines which pages of your site they can or cannot crawl.
What is a Meta Description?
The meta description is a short HTML summary that appears below the title in Google search results.
What is the Title Tag?
The title tag is the most important HTML element for SEO. It's the blue clickable title in Google.
What is a Canonical Tag?
The canonical tag tells Google which is the preferred version of a page when duplicate content exists.
What is Hreflang?
Hreflang is an HTML attribute that tells Google the language and region a page targets for multilingual sites.
What is X-Default Hreflang?
X-default is a special hreflang value that designates the default page for users whose language isn't specifically targeted.